Diving into Social Media

I am beginning my exploration of social media and am finding it a bit overwhelming. There is just so much! I am doing research about social media for a school assignment because I thought it sounded interesting. It is new, fast paced, and often changing. Almost everyone that owns a computer is effected in some way by social media. I just did not realize the number of social media sites available. There are the obvious ones of course, like Facebook and Twitter, but beyond that the numbers seem to be endless. There are social media sites for every type of hobbie, business, interest, etc. Since I plan on persuing a career in Public Relations I am focusing on many of the social media sites concerned with P.R., such as propenmic.org. I believe that social media is essential to PR today and will continue to be important. Since social media reaches so many people, PR practitioners would be doing themselves a disservice if they did not utilize such a useful tool.